So you’ve heard the rumors, been to the conferences, been impressed yet skeptical about the latest viral marketing campaign and may even have let the youngest member of your team open up a Facebook page!!! Now is the time to realign your goals, set a strategy in place and begin to establish a well supported and integrated social media strategy for 2014.
As the online market becomes flooded with new platforms, greater accessibility and broader functionality, it is crucial for the Not-for-Profit to find an effective pathway through the maze that social media has created to deliver and provide better and more efficient services to their clients and the community.
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